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Chief Marketing Officers face four key challenges
Marketing leaders challenged by changes to traditional marketing methods A recent article on Michael Gass’ blog, Fuel Lines, cites an IBM study of more than 1,700 chief marketing officers (CMOs). The...
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Smartway Advisors Selects Creative Company
Creative Company named agency of record MCMINNVILLE, OR: Portland-based Smartway Advisors, a company offering auto financing programs for people with poor credit, has chosen Creative Company as their...
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The Social Revolution, where’s Facebook going?
Do you remember wondering? That’s what we used to do when we didn’t know something. > I wonder what the lowest calorie food is. > Why do animal cracker boxes come with strings?...
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3 tips to go viral on social media
+ A BONUS TIP The real power of social media marketing is having your message go viral. With a small budget and a small fan base, “going viral” is a big challenge. No one can guarantee that something...
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Are you getting the most out of LinkedIn?
4 Tips to Grow Your Business Using LinkedIn Odds are that you already have a profile on LinkedIn. If you’re like most people, you may think of it as just an online resume, not a way to grow your...
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Not everyone needs social media. Right?
Are your prospects really on Facebook? Do you think that Facebook just isn’t right for your company? Maybe the audience for your product isn’t looking on Facebook to buy it? These days, it seems that...
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Marketing to smartphone users? Think mobile behavior before mobile technology
More than 50 percent of American adults now own smartphones. How will you position your brand for this huge mobile audience? The mobile age is here now, where the Internet is always on, in hand, purse,...
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Linkedin tips for the new profile format
Ian Brodie’s good advice for Linkedin I recently discovered Ian Brodie, a professional services consultant for firms like mine. After attending a webinar and receiving his emails, I have to admit I...
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Have marketing teams reached the Capacity Ceiling?
It’s a symptom of tight budgets and the importance of newer online tactics I have heard this over and over from clients and potential clients … how everyone in the organization is stretched thin with...
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The visual shift in social media, online brands and marketing
Pictures generate more response The old mantra “a picture is worth a thousand words” is so true. Even more so in today’s clutter of communication channels and information overload. Social media studies...
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5 Easy Steps to Create Facebook Graphics in PowerPoint
Refresh your Facebook cover photo and message frequently to keep the Likes coming. Analytics have shown people respond more frequently to visuals than text in social media. That means more likes. More...
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Social media marketing isn’t always the right strategy
Brand Responsibly Manifesto: 15 Choosing a social media marketing strategy can be stressful. You can’t deny the media buzz, ongoing hype and explosive statistics of the world of social media marketing....
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Pictures for social media sites — time to update
Social media sites: Pictures get more response The big three — Facebook, LinkedIn and Twitter — are the most-used social media channels. In the last month (June, 2014) all three have made big changes...
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Social marketing in 2017: Time to pay up
In most of my “looking ahead” posts I like to highlight the opportunities for small and medium-sized businesses in social marketing and not get stuck on the usual hang ups … But I fear 2017 will be...
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